Web development, Umbraco & everything in between
Team Lead & Technical Product Manager at Umbraco. Writing, talking, teaching & learning about everything technology related.
About a year ago I wrote about experimenting with an MCP server for Umbraco Engage, and how surprisingly natural it felt to ask questions about your analytics instead of clicking through dashboards to find the answers yourself. That experiment plante...
A year and a half ago I wrote about upgrading from Umbraco 8 to 13, and how it was easier than expected. Well, here we are again. If you've been anywhere near the Umbraco community since V14 dropped, you'll know that the backoffice got a complet...
This year at Codegarden, Nathan Woulfe, Ronald Barendse and I ran a four-hour workshop called "We Need to Go Deeper: Extending Umbraco's Extensions" The good news for everyone who wasn't in the room: we made the whole thing public, so let's take a lo...
Personalization through Implicit Scoring has been one of the core features of Umbraco Engage since day one, but here's a secret: score-based personalization sometimes gets it wrong, and when it does, it can feel random to marketers. In today's blog w...